Minggu, 25 Januari 2015

[J480.Ebook] PDF Ebook In Our Hands: The Struggle for U.S. Child Care Policy (Families, Law, and Society), by Elizabeth Palley, Corey S. Shdaimah

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In Our Hands: The Struggle for U.S. Child Care Policy (Families, Law, and Society), by Elizabeth Palley, Corey S. Shdaimah

In Our Hands: The Struggle for U.S. Child Care Policy (Families, Law, and Society), by Elizabeth Palley, Corey S. Shdaimah



In Our Hands: The Struggle for U.S. Child Care Policy (Families, Law, and Society), by Elizabeth Palley, Corey S. Shdaimah

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In Our Hands: The Struggle for U.S. Child Care Policy (Families, Law, and Society), by Elizabeth Palley, Corey S. Shdaimah

A call for better child care policies, exploring the reasons why there has been so little headway on a problem that touches so many families. �

Working mothers are common in the United States. In over half of all two-parent families, both parents work, and women’s paychecks on average make up 35 percent of their families’ incomes. Most of these families yearn for available and affordable child care—but although most developed countries offer state-funded child care, it remains scarce in the United States. And even in prosperous times, child care is rarely a priority for U.S. policy makers. �

In In Our Hands: The Struggle for U.S. Child Care Policy, Elizabeth�Palley�and Corey S.�Shdaimah explore the reasons behind the relative paucity of U.S. child care and child care support. They examine the history of child care advocacy and legislation in the United States, from the Child Care Development Act of the 1970s that was vetoed by Nixon through the Obama administration’s Child Care Development Block Grant. The book includes data from interviews with 23 prominent child care and early education advocates and researchers who have spent their careers seeking expansion of child care policy and funding and an examination of the legislative debates around key child care bills of the last half-century. Palley and Shdaimah analyze the special interest and niche groups that have formed around existing policy, arguing that such groups limit the possibility for debate around U.S. child care policy.�

  • Sales Rank: #655072 in Books
  • Published on: 2014-06-06
  • Released on: 2014-06-06
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.02" h x .81" w x 5.98" l, 1.16 pounds
  • Binding: Hardcover
  • 288 pages

Review
"In their quest to understand why the United States lags so far behind Western Europe in supporting early child care, Dr. Palley and Dr. Shdaimah interviewed advocates, researchers and others who have been working to address the issue."-Bonnie Eissner,Erudition

“This book’s main contribution, and it is a valuable one, is to illuminate some of the specific organizational and strategic hurdles that lie in the way of a universal, government-supported child care system.� Many commentators have lamented the United States’ failure to establish such a system, and indeed, as noted above, the first part of the book is mainly a synthesis of the substantial literature examining child care policy both outside and inside the U.S.� However, Palley and Shdaimah’s research into what child care advocates actually think about their own work brings a unique perspective on this issue.� Their discussion of these interviews, which happily includes a number of quotes from subjects, is both interesting and thought-provoking.� Based on this research, the authors are able to offer a remarkably fine-grained critique of current advocacy efforts, along with very specific recommendations for change. In Our Hands was clearly a labor of love for its two authors . . . . The book is scholarly in tone and scope, but there is an underlying note of urgency that amplifies the authors’ arguments.”�-Law and Politics Book Review

"This book provides a great overview of barriers within the political system and illustrates many of the unmet needs of families and children in the current system. The analysis of the child care movement as an effective social movement adds to the current literature and provides insights for practitioners about how to move forward."-Affilia

"The authors make a compelling case that for too long, child care has been marginalized as an issue, in part because it has been framed as a personal responsibility . . . As authors Elizabeth Palley and Corey Shdaimah document in�In Our Hands, this draconian choice between providing cash or care is not a personal failure. It is a collective failure reflected in the lack of a national child care policy."-Families and Work Institute

"Palley and Shdaimah's book is at its best in revealing the tensions among child care advocates."-The American Prospect

"Palley and Shdaimah have done a commendable job at tackling such a difficult task. Given the fragmentation of U.S. childcare policy, their rich, historical analysis provides an important integration of multiple sources of data and literature. Their interviews with respondents from a variety of interest groups, experts, and childcare advocates provide key insights into how childcare is�framed and why it is not viewed as a necessary public good in the USA . . . . [T]his book makes an important contribution. It clearly shows the mechanisms underlying childcare policy developments in the USA and is�rather unique in its social movement approach to understanding childcare advocacy."�-Community, Work & Family

“Palley and Shadaimah have produced an excellent mixed methods study on the state of child-care policy in the US. . . . This excellent book will help readers understand a difficult problem and serve as a call to arms for change.”-Choice

"A first rate piece of public policy advocacy which advances in a most comprehensive form the issue of a national policy for child care in this country. [This book] incorporates the essence of many political debates and the actual language of the people who attempted to move forward with the child care agenda over the past decades."-David Katner,Tulane University

"A first rate comprehensive and contemporary analysis of the history of child care in the United States and the failure to address adequate policy for the poor. The book provides an extensive literature review and assessment of the political process at the national and state levels. Palley and Shadimah highlight the reasons for the inability of pro child care forces to develop an effective coalition. This book presents a long overdue look at the absence of national policy on child care and suggests some possible �approaches to address this issue in the future."-Joyce Gelb,Professor Emerita, City College and Graduate Center CUNY

"A�deep dive into the history of child care policy in the United States and an examination of the cultural forces which have influenced the debate as well as the lawmakers, advocates and stakeholders who have shaped the availability of child care in America today."-NBC News

“[T]he book makes a scholarly contribution with its comprehensive approach and rich detail regarding the history and current status of child care policy.� Use of policy theories, furthermore, contributes to our understanding of policymaking more broadly.”-Political Science Quarterly

"This book tells us why, despite a growing number of women in the workforce and the well-documented struggles of working families across the economic spectrum to access and afford child care, the U.S. has been unable to make any headway on a problem that touches so many families. �Palley and Shdiamah look through the lens of social movement theory to remind us that in the context of U.S. culture and politics, building a broad based movement around child care is essential if we are to move from a piecemeal approach to comprehensive policy. �The authors' conversations with long-time advocates and activists lead to provocative questions about how to reframe the child care issue toward building a broad-based movement in the context of today's challenges and opportunities. This book is a must-read for advocates, union leaders and activists, early childhood workers and educators."-Denise Dowell ,Early Learning and Care Programs, CSEA

"Whether you are a parent, provider or policy wonk, this book will help you understand why quality child care is so difficult to find and even more challenging to afford. It will then lift your spirits with some reasonable solutions."-Dana E. Friedman,Founder and President, The Early Years Institute

About the Author
Elizabeth Palley is Professor at the Adelphi School of Social Work.� �

Corey S. Shdaimah is Associate Professor at the University of Maryland, School of Social Work.

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Kamis, 15 Januari 2015

[Z565.Ebook] Ebook David Busch's Canon EOS M Guide to Digital Photography (David Busch's Digital Photography Guides), by David D. Busch

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David Busch's Canon EOS M Guide to Digital Photography (David Busch's Digital Photography Guides), by David D. Busch

The Canon EOS M is the long-awaited first entry from Canon in the mirrorless camera race, and it is the only mirrorless camera that can use (with an adapter) the full range of more than 60 Canon lenses. It boasts 18 megapixels of resolution and cool features like full high-definition movie shooting, a touch screen that allows you to make many settings with a tap of the LCD, and an amazing new wireless flash capability when used with an external flash. As the owner of a Canon EOS M, you demand the ability to take outstanding pictures with your new camera. DAVID BUSCH'S CANON EOS M GUIDE TO DIGITAL PHOTOGRAPHY shows you how, when, and why to use all the features, controls, and functions of the EOS M camera before you dive right into exploring creative ways to apply file formats, resolution, and exposure. Beautiful, full-color images illustrate where the essential buttons and dials are, so you'll quickly learn how to use the Canon EOS M, and use it like a pro! With DAVID BUSCH'S CANON EOS M GUIDE TO DIGITAL PHOTOGRAPHY, you'll learn how to select the best autofocus mode, shutter speed, f/stop, and flash capability to take great pictures under any conditions, advanced shooting techniques, including high-definition movie making and wireless flash operation, troubleshooting and prevention tips to keep your camera and media operating smoothly, and the basics of good photography as you master your camera's operation!

  • Sales Rank: #1608068 in Books
  • Brand: Brand: Cengage Learning PTR
  • Published on: 2013-04-08
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x 7.00" w x 1.00" l, 2.30 pounds
  • Binding: Paperback
  • 400 pages
Features
  • Used Book in Good Condition

Review
Introduction. 1: QUICK TOUR: SHOOTING YOUR FIRST CANON EOS-M PICTURE. Selecting Shooting Mode. Focusing. Taking the Picture. Depth of Field Preview. Releasing the Shutter. Using the Self-Timer. Using Sequence Shooting. Reviewing the Image. Trashing the Duds. Transferring Images to Your Computer. Choosing an Image Format. 2: THE CANON EOS-M ROADMAP. Front of the Camera Controls (picture + callouts). Back of the Camera Controls (picture + callouts). Top of the Camera Controls (picture + callouts). Viewfinder Display (picture + callouts). LCD Display. View and Playback Images. Activating the Onboard Flash. Basic Control Layout. Exposure Modes. Focus Modes. Shooting Modes. 3: SETTING UP YOUR CANON EOS-M. The Setup Menu. Date, Time, and Language. Setting LCD Brightness. Specifying Image Quality. Setting Autofocus Options. Choosing Drive Mode. Using Custom Settings Banks. Setting Your Viewfinder's Diopter Adjustment. Resetting the Camera. Updating Your Firmware. 4: SHOOTING BASICS. Metering Modes. Metering Techniques. Interpreting Histograms. Adjusting Exposures with EV. Bracketing Exposures and other Parameters. ISO Sensitivity. Setting White Balance. Working with High Speed Continuous Shooting Modes. Focus Modes. Image Parameters. 5: PHOTOGRAPHY WITH YOUR CANON EOS-M. Understanding Exposure. ISO and Noise Control. Using Apertures. Controlling Depth of Field. Motion and Shutter Speed. 6: ADVANCED SHOOTING AND MOVIE MAKING. Shooting Full HDTV D-Movies. Editing Movies. Enhancing Sound. Capturing Continuous Sequences. Freezing Action. 7: WORKING WITH LENSES. Canon lenses. Third-Party lenses. Lens compatibility. Using Zooms. Working with Prime Lenses. Applying the Lens Crop Factor to Your Pictures. Using a Wide-Angle Lens. Using Telephoto Lenses. Using Normal Lenses. Using Macro Lenses. Cool Special Features. Extending the Range of Any Lens with a Converter. Working with Autofocus. 8: WORKING WITH LIGHT. Canon EOS-M Flash Basics. Flash Modes. Using Manual Flash. Flash Exposure Compensation. External Flash Units. Canon Flash. Third Party Flash. Using Studio Flash. Using Modeling Lights. Conquering Available Light. Incandescent Lighting Dealing with Fluorescents Infrared and UV. 9: DOWNLOADING AND EDITING. Software Utilities. Canon Software. Third Party Software. Noise Reduction Software. RAW converters. 10: TROUBLESHOOTING YOUR CANON EOS-M. Charging and Maintaining Batteries. Battery Life. Using Alternate Power Sources. Checking your Internal Clock Battery. Cleaning the CCD. Troubleshooting. Glossary. Index.

About the Author
With more than a million books in print, David D. Busch is the world's #1 selling digital camera guide author, and the originator of popular digital photography series like David Busch's Pro Secrets and David Busch's Quick Snap Guides. He has written more than a dozen hugely successful guidebooks for Canon and Canon digital SLR models, as well as many popular books devoted to dSLRs, including Mastering Digital SLR Photography, Second Edition, and Digital SLR Pro Secrets. As a roving photojournalist for more than twenty years, he illustrated his books, magazine articles, and newspaper reports with award-winning images. He's operated his own commercial studio, suffocated in formal dress while shooting weddings-for-hire, and shot sports for a daily newspaper and upstate New York college. His photos and articles have appeared in Popular Photography & Imaging, The Rangefinder, The Professional Photographer, and hundreds of other publications. He has also reviewed dozens of digital cameras for CNet and Computer Shopper, and his advice has been featured in National Public Radio's "All Tech Considered." When About.com named its top five books on Beginning Digital Photography, debuting at the #1 and #2 slots were Busch's Digital Photography All-In-One Desk Reference for Dummies and Mastering Digital Photography. During the past year, he's had as many as five of his books listed in the Top 20 of Amazon.com's Digital Photography Bestseller list--simultaneously! Busch's 120-plus other books published since 1983 include bestsellers like David Busch's Quick Snap Guide to Digital SLR Lenses. Visit his website at http://www.dslrguides.com.

Most helpful customer reviews

2 of 2 people found the following review helpful.
This book saved me from selling the camera.
By Akamai22
The EOS-M has a lot of virtues: small size, big sensor, Canon processor and a small external Bounce flash. But it does NOT have a lot of external controls and I find the menu system to be quite weird. Based on other feedback, I'm not alone.
Learning the menu system is essential and the factory manual is worse than useless. This book is a big help and honestly stopped me from selling the camera at a big loss.
I like that it's easy to skip to the subject you need and the illustrations are very good. The author's suggestions and explanation as to why he makes these suggestions are the heart of the book.
Why not 5 stars?
Two reasons: typos are unforgivable in a reference book and there are a couple in this. One ridiculous example: he talks about the built-in flash..... there isn't one, but this simple error makes you immediately doubt the rest of the book.
This is also a big, heavy book and that's partly because he includes a lot of discussion about light. Good stuff for some people but not something you're liable to go back to and it adds a lot of bulk. It would be nice if the book included a menu reference card or something else you could easily carry to look up that rarely-used setting. [I also wish this - and all camera reference books - were available in Kindle format.]

2 of 2 people found the following review helpful.
This book, is a must get...as the instruction book/quick start guide that came with the camera were poorly written.
By TheAntiCrust
This is a well written book for a camera which came with a horribly written set of manuals, and quick start guides. Definitely purchase this book, or the book by Jeff Carlson, so you can use what you paid good money for. The camera is unique, and I have yet to fully understand it. However now that I have instructions I will read, I will have the opportunity to determine if the camera is capable of and for what reasons would I use it over other traditional DSLR's that I have (Canon XSi, Canon T1i).

7 of 7 people found the following review helpful.
This is a MUST.
By Martha-Irene Weed
This book instills enthusiasm and not only explains the system, but offers the reader the option of taking the camera system as far beyond the ordinary as the reader wants. Canon needs to include this book with the camera.

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Selasa, 13 Januari 2015

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This original work examines the differences in medical advances on the two sides of the Spanish Civil War. Covering all aspects of medical treatment during the war, Coni covers new ground with great aplomb and delivers a book which will interest�scholars involved with�medical history as well as those interested in contemporary European history.

  • Sales Rank: #5413917 in Books
  • Published on: 2014-02-15
  • Released on: 2014-02-14
  • Original language: English
  • Number of items: 1
  • Dimensions: 11.69" h x .66" w x 8.27" l, .0 pounds
  • Binding: Paperback
  • 292 pages

Review

"Nicholas Coni's book will be welcomed not only by students of the period but by those concerned to understand more generally the interactions between the waging of war and the practice of medicine … there cannot be many who would not gain something valuable from it." – Medicine, Conflict, and Survival

"This is an important read for anyone interested in the history of military medicine, and will also prove of value for students of the Spanish Civil War." - The NYMAS Review

About the Author
Nicholas Coni is a member of the Retired Fellows Society, Royal Society of Medicine. Previously, he was Consultant Geriatrician, Addenbrooke’s Hospital, Cambridge, and Associate Lecturer, Faculty of Clinical Medicine, University of Cambridge, UK.

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0 of 0 people found the following review helpful.
Spain and the Development of Modern Military Medicine
By Albert A. Nofi
A summary of the review on StrategyPage.Com:

'A study of the “largely overlooked medical, surgical, and nursing implications” of the Spanish Civil War. Opening with a survey of prewar medicine in Spain, Coni observes that while quite up to date, the profession was not prepared for the demands of a full scale war. Shifting easily between the two sides, Coni follows with chapters addressing the response of the medical profession to the war and the problem of recruiting and training nurses (particularly given prewar they were usually nuns). There are chapters on caring for wounds, the first widespread use of blood transfusions, coping with famine and disease, the medical organization of both sides, the medical service of the International Brigades, and foreign medical support to the Nationalists. One chapter uses case studies of some campaigns to illustrate the increasing sophistication of the medical services, and is followed by one with profiles of various important individuals. The book ends with a look at the postwar impact of the wartime experience on Spain. Coni argues that despite obstacles, including political interference, each side evolved effective medical services. While he fails to discuss the broader influence of the Spanish experience on military medical in other countries, tending to see it as “overlooked,” this is an important read for anyone interested in the history of military medicine, and will also prove of value for students of the Spanish Civil War.'

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Sabtu, 10 Januari 2015

[P225.Ebook] Get Free Ebook Aprende a hacer jabones artesanales (Spanish Edition), by Rocio Vargas Serrano

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Aprende a hacer jabones artesanales (Spanish Edition), by Rocio Vargas Serrano

�Recuerdas el jab�n que hac�an nuestras abuelas en casa? Con este libro voy a ense�arte a hacer tus propios jabones de aceite y sosa en casa con ingredientes naturales y adecuados a cada tipo de piel. Descubrir�s todo un mundo de posibilidades para hacer tu jab�n de colores, con aromas, con leche o infusiones, con frutas... Te explico c�mo formular jab�n y su elaboraci�n paso a paso con fotos y adem�s en el contenido del libro encontrar�s varias recetas para pon�rtelo m�s f�cil.

  • Sales Rank: #600416 in eBooks
  • Published on: 2015-07-05
  • Released on: 2015-07-05
  • Format: Kindle eBook

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0 of 0 people found the following review helpful.
Excelente! Gracias.
By OSCAR
Soy principiante en esto de hacer jabones y gracias a este libro he aprendido a utilizar la calculadora para poder hacer el jab�n que quiera y adem�s he aprendido los pasos y t�cnicas imprescindibles para obtener un jab�n que bien podr�a venderse en cualquier tienda.
Graacias!

1 of 1 people found the following review helpful.
Five Stars
By Cliente de Amazon
Excelent

0 of 1 people found the following review helpful.
One Star
By carmen montejano
no me enviaron mi libro!!

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Kamis, 08 Januari 2015

[S956.Ebook] PDF Download How To Profit In Real Estate Business Ownership: Essential reading for any existing or aspiring real estate business owner, by Paul Davies

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Are you a real estate agent who wants to retain 100% commission and set up your own business? Or are you a real estate business owner looking to increase your profit margin? Whatever your situation, this book will help you build a secure and sustainable financial future for yourself and your family. In the real estate industry it's almost impossible, as an independent agency, to compete with the big franchises in your local marketplace. Buying into an established franchise is both constraining and costly, so how can you possibly profit from a real estate business?� Paul Davies has more than 40 years of experience, as a real estate sales agent and multiple business owner. He's made in excess of 1,000 property sales, has conducted more than 300 auctions and has established over 100 agents in their own businesses. In this book Paul shares his knowledge and experience to guide you in building a profitable and sustainable real estate business. You will: Discover how to set up and build a business to secure your financial future | Understand why business ownership is the only way to future-proof your career | Identify what it takes to be a successful business person | Learn how to minimise risks and maximise profit | Develop an understanding of how to maintain a sustainable business and lifestyle. Paul is the Founder and CEO of One Agency Group, a truly revolutionary real estate business brand that has literally taken Australia by storm. He's helped hundreds of real estate agents to overcome the fear of business ownership, and has set up multiple successful and profitable businesses. Regardless of whether you want to set up a boutique agency, buy into a franchise, or join the One Agency Group, this book is a must-read for any existing or aspiring business owner.

  • Sales Rank: #1873615 in Books
  • Published on: 2015-04-13
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.27" h x .35" w x 5.83" l, .45 pounds
  • Binding: Paperback
  • 166 pages

About the Author
Paul Davies is a real Estate owner.

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0 of 0 people found the following review helpful.
could easily be mistaken for a sales pitch for Paul Davies' ...
By Damian Raxach
This short insight in to opening and running a successful real estate business, could easily be mistaken for a sales pitch for Paul Davies' real estate brand One Agency....however, if you stop and think about it who cares? If you want to take it for what the title says it is, then the book is successful in its mission and is a helpful guide to all aspirational Principals. If you want to see it as a pitch, that is great too...because the One Agency model has to be considered a very serious option when thinking of going out on your own.
Having been an agent for 20 years and finally taken the plunge in business ownership I can safely say I am glad I waited.
Paul has created an almost perfect model, and he is obviously very proud of what he has done. He is a caring and inspiring leader who wants his business owners to be successful - and he has written a book to prove it!
Good on you Paul and good luck to anyone going in to business for themselves - you will not regret that ONE big step!

0 of 0 people found the following review helpful.
Great book with lots of useful information must read for ...
By Ty Oxley
Great book with lots of useful information must read for new and old agents.Great job and well done Paul

0 of 0 people found the following review helpful.
Five Stars
By Andrew W P Thorpe
Awesome read and a great company

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Rabu, 07 Januari 2015

[I917.Ebook] Ebook Free The Odd Women, by George Gissing

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The Odd Women, by George Gissing

This book was converted from its physical edition to the digital format by a community of volunteers. You may find it for free on the web. Purchase of the Kindle edition includes wireless delivery.

  • Published on: 2012-05-12
  • Released on: 2012-05-12
  • Format: Kindle eBook

About the Author
Patricia Ingham is Fellow and Senior Tutor in English at St. Anne's College, Oxford, and Times Lecturer in English Language.

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13 of 13 people found the following review helpful.
"Middlemarch" meets "Taming of the Shrew"
By Gio
A tale of two romances: 1) a stern rigid older man marries a young woman just at the moment of her awakening to her own identity, a marriage regarded as a mistake by many of their acquaintances, and 2) two prideful, willful people, both intelligent and morally ambitious, both of whom have been scornful of conventional marriage, struggle against being "in love". And that, dear readers, is all I intend to offer in precis of this book.

But wow! I'm agog! I thought, with all the arrogance of Alexander, that there were no more great 'Victorian' English novels to conquer. I was premature; "The Odd Women" is deep, well-constructed and entertaining, a veritable Platonic Form of the 19th C novel of manners. It's a didactic, reformist novel -- what else? -- but its moral tenor is well incorporated into its character development and its reformism is neither pious nor dogmatic. The subject IS marriage and the liberation of women from patriarchal inanition; George Gissing certainly presented himself as a advocate for "the new woman" of self-reliance and unconventionality. Nonetheless, he was an Englishman of his times, highly sensitive to social class, burdened with assumptions and prejudices of class; he positioned himself at the forefront of progressive opinion, no doubt, but still within the spectrum thereof.

Gissing bears comparison in many ways to the American novelist Henry James. Gissing was 14 years younger than James, though one would not easily guess it from their novels, yet died a decade earlier. James was by far the more adventurous stylist, but Gissing's characters are more flesh-and-blood, more likely to compel a reader's empathy. Gissing is also a plainer story teller, less susceptible to parentheses and adverbial subtleties. The comparison to the late novels of George Eliot, especially "Middlemarch", probably gives a better idea of Gissing's literary manner, but his psychological insights match those of James and Thomas Hardy. Anyway, that's the 'company' he will keep from now on, on my mental bookshelf.

"The Odd Women" is an ambiguous title - deliberately, I think - referring to the demographic imbalance between the sexes in late 19th c England, with half a million more women than men of marriageable age, but slyly also to the blunt truth that the 'liberated' women of the novel would surely have been regarded as "odd" by many. Gissing portrays women very plausibly, and unlike many 19th C novelists, he gives us women of quite distinct individuality. In this book, and in the one other Gissing book I've read, the women are more vital, more appealing, more substantial than the men, but those men are no mere cartoons. They're also flesh-and-bloody, though they tend to be bloody fools. My one previous Gissing novel was "The Nether World", an earlier production, quite interesting but not nearly as well-crafted as "The Odd Women." My thanks to amazoo cagemate Robin Friedman for badgering me to read this unfairly neglected author. Now let's see what other titles by Gissing are in print ...

7 of 7 people found the following review helpful.
`I am no tyrant, but I shall rule you for your own good.'
By Jennifer Cameron-Smith
The novel opens in 1872, with Dr Madden and his six daughters living together in a form of domestic harmony which has not prepared the daughters for independent life outside their childhood home.

Alas, this harmony is quickly destroyed. When the need arises for the sisters to earn an income, they face a number of challenges. It is hard for them to reconcile their middle-class respectability and their lack of employment related training with their need to earn income. Marriage is unlikely to be an option for at least two of the sisters because of their relative disadvantage in a society with an oversupply of females relative to males. As the sisters are grappling with this new and harsh reality, an acquaintance of theirs - Rhoda Nunn and her friend Mary Barfoot are assisting women to train for employment. The contrast between the hindrances of the old and the possibilities of the new world for women could not be greater. Are the Madden sisters able to rise to the challenge, and adapt? Is it possible for women to be both married and independent?

I enjoyed this novel for three main reasons. Firstly, the novel explores a number of important class and gender issues in late Victorian culture. Secondly, none of the characters is without flaw. While it is possible to prefer one set of choices over another, no choice is without some cost. Finally, the writing itself guides rather than chides the reader through a story that represents the beginning of an enormous social change - for both men and women.

Jennifer Cameron-Smith

6 of 6 people found the following review helpful.
Excellent creatures, but useful for nothing
By H. Schneider
During the late 19th century, Britain experienced a serious demographic imbalance, when the sex structure of the population had a substantial majority of females. An estimate of 500,000 is mentioned. These `surplus' women were not `pairable' and were called `odd women'. The ambivalence of the word must surely have motivated Gissing to use the word for his title. The novel focuses on the changing role of women in the social fabric.
The `normal' role for women, as defined by the middle class point of view, was the housewife and mother, without education, without income, without own head. A single woman, a working woman, an educated woman was an abnormality. The fate of married women was some kind of lottery as well. Their normal lot was obedience. Divorce was ruled out, property rights were shaped after the male interest, child custody was always with the men in case of breakup of a family.

What happens when there are suddenly thousands of single women who have no provider, no fortune, no training, and no prospects? The novel goes into the sociology and economics of the life of single women, but don't be afraid of a pamphlet. This is a very strong piece of social writing from the late Victorian period. It was published 1892. Gissing was socially conscious, but neither was he a democrat, nor did he honestly sympathize with the fate of the poor classes. At least he was decent enough to reject the term `lower classes', but he didn't seem to realize the contradiction that this produced, as his middle class heroines are just as poor as working class women, and surely just as miserable. His sympathies were with the `de-classed', impoverished middle classes. He had contempt for the uneducated proletarian underdog. He was not in all respects an admirable person.

The novel begins with the introduction of a family with 6 daughters. The father, a widower and a moderately viable provincial medical doctor, dies of an accident without having secured any financial provision for his girls. They have virtually no future other than employment as governesses, companions, shop girls. Marriage, the traditional way, is not a realistic option. Poverty and disease are guaranteed.
The daughters in their helplessness are contrasted with a pair of active, dynamic, independent women, who make a career for themselves and try to help other women. The novel gives us a typology of single women in their attitudes and choices. We also follow different types of marriages and thoughts about marriage.

I find it surprising and disappointing that only about a handful of Gissing's novels are currently in print in decent editions.

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[Q213.Ebook] Fee Download Always Be Testing: The Complete Guide to Google Website Optimizer, by Bryan Eisenberg, John Quarto-vonTivadar

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Always Be Testing: The Complete Guide to Google Website Optimizer, by Bryan Eisenberg, John Quarto-vonTivadar

Always Be Testing: The Complete Guide to Google Website Optimizer, by Bryan Eisenberg, John Quarto-vonTivadar



Always Be Testing: The Complete Guide to Google Website Optimizer, by Bryan Eisenberg, John Quarto-vonTivadar

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Always Be Testing: The Complete Guide to Google Website Optimizer, by Bryan Eisenberg, John Quarto-vonTivadar

Stop guessing, start testing, and enjoy greater success with your website.

If you’re looking for more leads, sales, and profit from your website, then look no further than this expert guide to Google’s free A/B and multivariate website testing tool, Google Website Optimizer. Recognized online marketing guru and New York Times bestselling author, Bryan Eisenberg, and his chief scientist, John Quarto-vonTivadar, show you how to test and tune your site to get more visitors to contact you, buy from you, subscribe to your services, or take profitable actions on your site. This practical and easy-to-follow reference will help you:

  • Develop a testing framework to meet your goals and objectives
  • Improve your website and move more of your customers to action
  • Select and categorize your products and services with a customer-centric view
  • Optimize your landing pages and create copy that sells
  • Choose the best test for a given application
  • Reap the fullest benefits from your testing experience
  • Increase conversions with over 250 testing ideas

Take the guesswork out of your online marketing efforts. Let Always Be Testing: The Complete Guide to Google Website Optimizer show you why you should test, how to test, and what to test on your site, and ultimately, help you discover what is best for your site and your bottom line.

  • Sales Rank: #331163 in Books
  • Published on: 2008-08-11
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.20" h x .70" w x 7.40" l, 1.11 pounds
  • Binding: Paperback
  • 336 pages

From the Back Cover
If you want more leads, sales, and profits from your website, then you need to test, test, test. Google Website Optimizer is all about testing, and this book shows you how to use that free tool to discover what is best for your site and your bottom line. Recognized online marketing guru Bryan Eisenberg and his chief scientist John Quarto-vonTivadar explain how to test and get more of your visitors to take the actions you want them to take: contact you, buy something, subscribe, or otherwise engage with your site.

  • Learn to develop a testing framework and establish goals and parameters
  • Determine how well your site calls visitors to take action and learn how to make improvements
  • Discover the best approach for selecting and categorizing products
  • Optimize your landing pages and revise your content with copy that sells
  • Understand exactly which test works best for a given purpose
  • Learn what you need to bring to the testing experience to reap the fullest benefits
  • Learn how to design impactful tests in sales, lead generation, B2B, and B2C situations
  • Get over 250 testing ideas based on all the factors that contribute to a site’s ability to convert online visitors

"I can tell you two things. The first thing is: Testing works. If you’re not doing it well, you’re missing out. The second? Bryan Eisenberg knows what he’s talking about. Time to get started, time to start testing."
—Seth Godin, Author of Meatball Sundae

"Bryan and John have combined years of experience in persua�sive marketing with their deep knowledge of Google Website Optimizer to deliver actionable insights that will make rock stars out of any marketing team."
—Tom Leung, Senior Business Product Manager, Google Website Optimizer

"Bryan Eisenberg delivers the What, Why, and How of closing significantly more online sales."
—Jim Sterne, Founder, Emetrics Summit

"Always Be Testing is by far the most definitive work on the subject of website testing and optimization ever written."
—Eric Petersen, Chief Executive Officer and Principal Consultant, Web Analytics Demystified, Inc.

"With Always Be Testing, the job of testing your marketing is laid out in a practical fashion that anyone can grasp and do in a way that will practically guarantee your conversion success and blow away your competition."
—John Jantsch, Author of Duct Tape Marketing

"Always Be Testing is the essential handbook that gets you testing and keeps you testing. In this game, the difference between Winners and Losers is that Win�ners take the time to figure out which of their ideas stink. Losers don’t. This book is for everyone who wants to be a Winner!"
—Avinash Kaushik, Author of Web Analytics: An Hour a Day

"Bryan Eisenberg and John Quarto-vonTivadar take you through not just how to use Google’s free conversion testing tool, but continually provide both philosophical reasons and practi�cal tips about why businesses need to test."
—Danny Sullivan, Editor-In-Chief, SearchEngineLand.com

"Always Be Testing is a very readable and practical guide to landing page testing from an experienced master practitioner. Pick up a copy before your competitors do!"
—Tim Ash, Author of Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions

"Put this book down now, or you just might double your revenue and give your customers the website they’ve always wanted."
—Mike Moran, Coauthor of Search Engine Marketing, Inc., and Author of Do It Wrong Quickly: How the Web Changes the Old Marketing Rules

About the Author
Bryan Eisenberg is the cofounder of FutureNow, Inc., an interactive marketing optimization firm and Google Website Optimizer Authorized consultancy. He is a coauthor of the New York Times bestselling books Call to Action and Waiting for Your Cat to Bark? He is a sought-after speaker at major business conferences worldwide, having keynoted events for Search Engine Strategies, Shop.org, DMA, MarketingSherpa, E-consultancy, and the Canadian Marketing Association.

John Quarto-vonTivadar, having worked on NASA’s Hubble telescope (the working parts), is chief scientist at FutureNow, Inc., and coinventor of Persuasion Architecture.

Most helpful customer reviews

28 of 31 people found the following review helpful.
An exceptionally good piece of creative/practical work about Online Testing
By Daniel Waisberg
When I first saw that this book was coming to light I had mixed feelings. On one hand, I was hunger for more testing knowledge, both theoretical and practical. On the other hand, I am always apprehensive when books talk about tools. However, the book impressed me as a comprehensive guide to Online Testing. And when I read the following (p.18), I was sure the book is what the market needs:

"The important thing to keep in mind is that the Google Website Optimizer is a tool. (...)It cannot do your thinking for you. It cannot plan your tests. It cannot produce the creative. It cannot interpret your results beyond demonstrating numerical significance and confidence. These things are up to you. If you want the tests you run on the Google Website Optimizer to be meaningful and to provide the intelligence you need to make well informed marketing decisions, then this is the book you need."

The authors cover very thoroughly the Why, the What, and the How of Online Testing. All you need to know from the value of testing to how should you get started. The examples are very enriching and illustrate the power of testing and the bottom line: Testing = $$$.

Part I covers the Why; the authors delve on the power of testing and provide some amazing examples of it (including a masterpiece on Amazon's testing efforts). In addition they walk us through the Google Website Optimizer and provide powerful tips on the tool.

Part II covers the What and the How; the chapters are structured in a very actionable way: "Questions to ask", "Exercises", "What to test", and "Apply this to your site". As you read you can implement the tips instantly. A few examples of what to test are: usability, look & feel, searchability, product presentation, up-sell/cross-sell......

Part III covers some technical aspects of testing. The authors provide interesting information about Google website Optimizer scripts, statistical tests, and other special issues.

*The book is well structured, insightful and action oriented: exactly as online marketing should be! I warmly recommend it.*

14 of 15 people found the following review helpful.
Modern Day Scientific Advertising - a Contemporary Classic For Today's Marketer
By Susanna Hutcheson
As someone who has spent some four decades in direct response advertising, I know the value of testing. Like all successful ad people and many successful marketers, I have read and re-read the classic, "Scientific Advertising" by the great Claude Hopkins. It's a classic --- even to this day. Of course, it's quite dated.

Fast forward to "Always Be Testing" by Bryan Eisenberg and John Quarto-vonTivadar with Lisa T. Davis. This book brings Hopkin's important work into the modern age and again puts testing to the forefront, where it belongs. And no one is better qualified to write the book than Eisenberg.

The authors explain Google Web site Optimizer in detail. They show how to use it and how to perform your Web site tests. They discuss the A/B test and the multivariable test. But they go beyond that. They tell you what to test and how to test.

Moreover, they go beyond Google Web site Optimizer and discuss other things to test. All of this information will help you to get far more conversions. With all we have at our fingertips, not testing is just inexcusable.

In my opinion, this book is a modern day classic and is as valuable to our time as Hopkin's book was to his. I hope all my clients read this book and absorb it. I hope they put it into practice.

I've had many experiences when I didn't like the copy I wrote and yet it worked exceedingly well when it went live or, if direct mail, was sent out. I've also had clients who didn't like the copy I wrote for them but I'd tell them to test it. When they did, it succeeded beyond their wildest dreams.

So testing is key to success in marketing. This book is a must-read if you intend to be successful in your online marketing. I highly recommend it to you.

- Susanna K. Hutcheson

14 of 15 people found the following review helpful.
Don't start unless you are going to optimize your site while reading the book
By Mark Ruzomberka
I have to admit I got stuck in the middle of this book. I would not start this book unless you are actively optimizing your website, otherwise as it gets too technical for light reading. However, if you are doing an optimization of your site this book will be very valuable to you. I got bogged down with Part I, and advise you to skim it and go directly to Part II.

I'm going to skip past the sermon about how marketing and tech don't get along, because most of us have heard it before, so you can probably afford to skip it here as well. Secondly, a lot of Part I seemed like I would be able to figure it out just by using Google Online Optimizer, but you may enjoy the reference here. Once you get through the dozens of pages of the marketing vs. tech debate you will find the bit about Maslow's Hierarchy of Needs interesting so make sure you don't skip it. Finally, if you learn like I do from examples/case studies, you will find dozens of them in Part II of the book. Many of them even have great screen shots, great for visual learners like me.

See all 28 customer reviews...

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