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Killer UX Design, by Moule
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Today, technology is used to shift, sway and change attitudes and behavior. This creates amazing opportunities and challenges for designers. If we want to create products and services that have the power to educate people so they may live better lives, or help to reduce the time people take to do certain tasks, we first need an understanding of how these people think and work - what makes them "tick"
The premise of this book is the need to understand how people "behave"; their habits, motivators and drivers, as a critical way to better understand what a great customer experience for your audience looks like, facilitating better design decisions. The book will lead you from understanding behavior, to extracting customer insights that can launch you into the design of something that makes a difference to people's lives - all presented in a fun, practical and non-academic way.
- Sales Rank: #1288081 in Books
- Brand: Moule, Jodie
- Published on: 2012-10-11
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .71" w x 7.00" l, 1.04 pounds
- Binding: Paperback
- 300 pages
About the Author
Jodie Moule is co-founder & director of Symplicit, an experience design consultancy based in Australia that focuses on research, strategy and design services. Her background as a psychologist means understanding human behavior is a core philosophy, and she has a passion for helping clients to see their brands through the eyes of their customers. She is also interested in how to combine this understanding of human behavior with good design thinking, to influence the way businesses approach the design of their products, systems and processes.
Most helpful customer reviews
18 of 21 people found the following review helpful.
Understand the audience before you purchase
By Jeff & Wendy S
I see other reviewers have already made my main complaint about this book. For a book that is supposed to focus on the User Experience in an authoritative manner, I find the titles and sub-titles very misleading... which leads to a bad user experience.
"Killer UX Design", "Wow your visitors", "The Complete Guide to Creating Compelling User-Centered Designs"
As a UI developer associated with a UX team, I think I understand the difference between UI and UX - with UI being one element of the broader UX, yet the way this book was named and presented led me to believe there would be a lot more focus on cool, modern UI concepts. In reality, while the case study UI is interesting, it's not ground-breaking, and makes up a very small portion of the book.
This is really a book about the UX design PROCESS, and the months of research done prior to doing any kind of UI or development. It is NOT a book about UI. There is not much here for the typical garage developer (although there are some very good nuggets of information to absorb).
However, if your team is robust enough to take on the discipline of formal up-front design, complete with methodologies for user testing, focus groups, market research, and all the rest, then this book is gold... well written, and full of great information.
So, for the right audience, this book earns a 4, or even 5 star rating. Had the name and descriptions properly reflected its true audience, I would happily give it the 4 or 5 star rating, but for the average developer, who might get excited by the title of this book, be warned that this probably isn't what you're looking for. So, based on my unexpected "user experience", I can't really justify more than a 3.
6 of 6 people found the following review helpful.
Introductory book; Clearly written.
By Chen Sun
Should be titled "Introduction to UX Research and Design Processes for Designers". "Killer UX Design" is hyped title. Begins with clear explanations on the necessity for collecting customers' needs information and goals, and takes the reader through the design process, always emphasizing the objectives of the initial collected information and goals. Written for designers to help them understand the business goals and the design process; not as much on the design itself. Very clearly written!
3 of 3 people found the following review helpful.
For beginners or refreshers only.
By Daniel S. Boucher
The problem with reviewing books of this nature is that it's purely subjective to the reader's experience.
I found the title, KILLER UX DESIGN, to be misleading. To me, "KILLER UX DESIGN" implies advanced techniques, processes and future UX trends. Instead, I got basic advice on how important it is to have meetings and case studies that discuss UX needs and advice to "Get My Stationary On." Hmm ... this strikes me as very fundamental--not "killer."
That's not to say there isn't useful information to be found here. In fact, if you're new to UX concepts and preparation, then this is actually a great starting place and very much on par with the "For Dummies" series in terms of comprehension. If you've been doing this for a while and you're looking for "killer" concepts, then you may find this reference to be as lackluster as I did.
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